10 Strategies to Better Communicate Your Value and Increase Your Price
Has anybody ever reacted to your price with those words we all dread... "That's a bit expensive!"
Well, there's a reason for that, and we can fix it through better communication.
One of the most critical aspects of pricing is mastering the words we need to use so people understand the value you create.
In this video you will learn 10 powerful strategies for communicating your value so more people say "Yes" and buy from you, and at higher prices.
Specifically, you’ll discover:
- What is the ‘Price-Benefit sandwich’?
- How to turn features into benefits
- The importance of using linking phrases when you describe your products and services
- Why you must communicate the Ultimate Benefit so people completely understand how your product gives them what they really want
- How to implement the Contrast Principle
If you can communicate the value of what you do, then you can charge much higher prices.